The draft bill had proposed bringing nine types of digital businesses under its ambit, if these businesses crossed certain ...

India has seen a huge rise in the number of direct-to-consumer brands. A country that was once dominated by traditional ...

Founded in 2014, dating app Aisle has faced several challenges over the years, including revenue fluctuations and a tough ...

Media reports quoting internal memo of the company. He will reportedly transition out of the company in the coming weeks ...

Flipkart-owned fashion ecommerce platform Myntra’s chief product and technology officer Raghu Krishnananda has stepped down ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

Prior to this, Juhi Singh was the Head of International ecommerce where she spearheaded a comprehensive e-commerce strategy across APAC, the Middle East, and Europe ...

Panera Bread has unveiled its newest campaign, “It Just Meals Good.” The new campaign and platform – its first with 72andSunny New York – signals a repositioning of the brand, empowering customers to ...

Virtual dressing room market is revolutionizing retail by leveraging AR, VR, and AI technologies to enhance online shopping ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.