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“This model encourages quality, transparency, and performance — values we believe will drive the next wave of digital ...

Earlier in 2024, LivePURE confirmed in a Press Release their long-term commitment to the MLM business model. Today, the ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

SINGAPORE] Shopee merchants can now work with YouTube content creators to market their products under the new YouTube ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.

LehLah operates as a creator-driven platform that allows influencers to monetise their content through curated product ...

From its humble beginnings in the late 1990s, affiliate marketing has metamorphosed from a simple referral mechanism into a complex, AI-powered discipline that's part science, part sales ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

To better reach Gen Z, Myntra has shifted its marketing approach ... The program operates on an affiliate model—creators upload reviews, videos, and images of their Myntra purchases, which ...