Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.

To better reach Gen Z, Myntra has shifted its marketing approach ... The program operates on an affiliate model—creators upload reviews, videos, and images of their Myntra purchases, which ...

SINGAPORE] Shopee merchants can now work with YouTube content creators to market their products under the new YouTube ...

LehLah operates as a creator-driven platform that allows influencers to monetise their content through curated product ...

Currently focused on fashion and beauty, Lehlah is now expanding into home accessories and gadgets. It recently partnered ...

The fresh capital will be used to introduce new product features, expand Lehlah's team and reach, and strengthen its position in India's growing influencer-led shopping ecosystem.

When you shop online, do you filter out products with less than four stars? Do you read reviews by ‘verified buyers’ before ...