Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
Edmonton Journal10hOpinion
David Staples: Edmonton Oilers, at $3.53B, not just competing with U.S. rivals — crushing them
Fuelled by revenues from its Stanley Cup run, the Oilers were the top earning team in the NHL in 2023-24 at $388 million, ...
The Province on MSN22h
I. Am. Canadian: The Rant, famous Molson beer ad resonates 25 years later in tariff world
There is a price that comes with success. Mark Hamill can’t get a bagel without someone yelling “Luke, I AM your father.” Kit Harington suffers endless recitations of “You know nothing, John Snow.” ...