You can fit a water bottle, an umbrella, pack a snack on hand if you get hungry, and still have room for your wallet and ...

The campaign features Danish model Mona Tougaard and was photographed by Inez van Lamsweerde and Vinoodh Matadin.

You can wear it as a shoulder bag, but it comes with an adjustable strap that allows you to wear it as a crossbody as well.