YouTube star Rick Shiels, who has nearly three million subscribers on his main channel, announced on Friday that he has ...

Companies big and small in the golf equipment world gathered in Orlando and Gary Van Sickle checked out gear worth ...

Ian Poulter and Lee Westwood's Majesticks team will have a new look for the 2025 LIV Golf season, after the all-European ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV Golf star Phil Mickelson and YouTuber Grant Horvat recently announced a collaboration with fellow LIV Golfer and two-time ...

Anything you might see or use at your local course is probably being promoted, but the PGA Merchandise Show is a trade-only ...

The CBS analyst’s blunt comments at Torrey Pines reverberated around golf and she talked to SI about what might fix the one ...

LIV Golf's RangeGoats have announced a new apparel partnership with Swannies Golf, which will see the team's on-course ...

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Majesticks GC are the newest LIV Golf side to announce a deal with an apparel brand, with the quartet set to wear Castore clothing in a 'multi-year partnership' ...

Jon Rahm left the PGA Tour in 2024 to join LIV Golf as a playing captain of the Legion XIII team. Accorded to recent reports that have taken social media by a storm, Callaway has signed with the team ...

Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil ...