In a post-COVID world, all hygiene brands stood for the same vanilla germ protection claims in the minds of the consumers. Lifebuoy needed to differentiate itself in a beauty-dominant market. The ...

The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an ...

Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...