Nike is selling LeBron NXXT Genisus Basketball Shoes for $91. The list price of the sneakers is $150, so buyers are paying 39 ...

The NBA playoffs have not gone according to plan. After racking up the best record in the East, the Cleveland Cavaliers got ...

Life has been very generous for Shai Gilgeous-Alexander in the last few weeks. The OKC Thunder star is sitting at the ...

Nike is still in the process of creating a logo for Caitlin Clark's much-awaited signature shoe. However, despite the wait, the sneaker giant is making the most of the opportunity by releasing shoes ...

NBA superstar Steph Curry opens up about the pressures and power of being the NBA’s face, drawing from his experiences to ...

Shaquille O'Neal, as Reebok's President of Basketball, enlisted his son Shareef to revitalize the brand, targeting younger ...

Caitlin Clark, born in Des Moines, Iowa, has rapidly ascended to become one of the most prominent figures in women's ...

THE NBA'S MOST FAMOUS PLAYER showcases the league's best-known example of sideline skin care before every Lakers game, when ...

Gilgeous-Alexander looks set to be named MVP a day after his spectacular second half spurred the Thunder on to an opening ...

For example, Carmelo’s signature shoes have consistently been among the most successful in Jordan Brand’s retail history. As highlighted, “only four NBA legends—Michael Jordan, Kobe Bryant, LeBron ...