As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

When LeBron James finally decides to hang up his shoes and walk away from the NBA, he will go down as one of the best players to ever pick up a basketball. It's not all him, though.

One shopper notes: "Man, I love these shoes! My order arrived early and the contents were in perfect condition. I will ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Lakers rookie Bronny James set a new career high in scoring on Friday in the G League to lead the South Bay Lakers to a win ...

The boat racing league advertises itself as a mix of entertainment and environmental improvement efforts. The E1 Series' commitment to the creation of efficient all-electric watercraft along with its ...

LeBron James, now synonymous with Nike and a billionaire athlete, recently revealed he almost signed with a different company ...

With a little more than a month to go in the regular season, the Wooden Award for college basketball's best player is Cooper ...

Pleading on behalf of Los Angeles sports fans, Kimmel asked the Boston star to “go a bit easy on” the Lakers during their ...

As always, the NBA trade deadline provides ample storylines, with marquee names potentially on the move, contenders looking ...