Alright sports fans, this one is for you. LeBron James has been named as the debut Kenbassador for Mattel's new line of ...

First the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers, now LeBron James has joined Mattel's Barbie team as a ...

LeBron James recently became the first professional male athlete to have his likeness depicted in a Ken doll, and KTLA was able to get an exclusive look at the King in his newest form before the ...

El Segundo, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason.

Mattel has revealed a LeBron James Kenbassador doll that's a part of its Barbie Signature range, available to buy from April ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...