Meet man who sold detergent on bicycle, built billion-dollar company, later one mistake led to downfall of his household brand, it was...
By the 2010s, market share of the company had fallen to just 6%. Despite attempts to expand into soaps and personal care, the ...
Meet Karsanbhai, the man behind India's favourite detergent brand Nirma, but what led to its downfall? Reasons are...
Nirma Nirma, washing powder Nirma...Sabki Pasand Nirma ' During the Doordarshan era of the 90s, this was one of the most ...
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The tragic story behind
With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath ...