Meet Karsanbhai, the man behind India's favourite detergent brand Nirma, but what led to its downfall? Reasons are...
Nirma Nirma, washing powder Nirma...Sabki Pasand Nirma ' During the Doordarshan era of the 90s, this was one of the most ...
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The tragic story behind
With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath ...