Meet Karsanbhai, the man behind India’s favourite detergent brand Nirma, but what led to its downfall? Reasons are…
Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by ...
5% of population, yet over 50% of Indian billionaires: Stock company founder highlights India's most successful business community
India come from Gujarat. Gujarat contributes significantly to India's GDP and exports, driven by a strong entrepreneurial ...
Business Today1y
The tragic story behind
With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath ...
Hosted on MSN4mon
This owner of a Rs 23,000-crore company once sold detergent on bicycle
It would be difficult to find a family in India who has not used Nirma detergent. Karsanbhai Patel, an Indian billionaire businessman hailing from Gujarat, founded Nirma. Patel was born in Gujarat ...