JLab already sells a budget-friendly pair of noise canceling wireless earbuds with its $59.99 ANC 3, but at $29.99, the company’s new Go Pop ANC are half the price while still offering features like an ambient sound boosting mode and up to 21 hours of battery life with ANC active.

JLab has released its latest true wireless earbuds, the GO POP ANC, offering a budget-friendly option with active noise cancellation (ANC). Priced at $29.99, these earbuds boast an impressive 24+ hours of playtime (7+ hours in the earbuds themselves), making them ideal for all-day use.

JLab's new Go Pop ANC are the new most affordable Bluetooth earbuds on the market with ANC (active noise cancellation), at just $30. The buds have a decent feature list, too, with a "Be Aware" pass-through mode,

The JLab Go Pop ANC have all the hallmarks of an instant budget favorite. These wireless earbuds pack in plenty of quality in the audio department, with particularly impressive bass and treble, strong active noise cancellation and a tiny, lightweight design.

We’ve tested many JLab earbuds and headphones in the past, and they’ve proven to be a very good value, with sound quality that exceeds what you’d expect given their low prices.

The company has announced several products since, including the $60 JBuds ANC (third-gen) earlier this year. It appears that JLab wasn't content with that model being its most affordable noise-canceling option.