Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

With Beyoncé and Jay-Z as parents, Blue Ivy was born into music royalty when she arrived in January 2012. “Her birth was ...

Beyoncé is meticulously shaping her daughter Blue Ivy Carter's future in the entertainment world, safeguarding her brand ...

Blue Ivy Carter, the beloved daughter of Beyoncé and Jay-Z, is the one who “makes the final choice” when it comes to what she ...

Beyoncé is focusing on securing Blue Ivy's legacy, pursuing a trademark battle for her daughter's name despite Jay-Z's legal ...

A PR expert explained how Beyonce's move to trademark her daughter Blue Ivy's name highlights a multi-generational legacy in ...

IT was supposed to be a week that unveiled the next glittering chapter in Jay-Z and Beyonce’s quest for global domination. As ...

Beyoncé legal battle for trademark rights to the name Blue Ivy has finally come to an end and now they can file to protect ...

Beyoncé is actively working to protect her daughter Blue Ivy's brand, securing a trademark for her name and ensuring her ...

Ms. Tina Knowles has become a beloved personality, and throughout the years many people have turned into fans of her ...

BEYONCE pulls off a cracker of a Christmas Day show — along with her lookalike daughter. The superstar, 43, and Blue Ivy, 12, ...

Beyonce appears to be taking precautions against any bad reputation for her family as her husband Jay-Z lands deep in scandal ...