The Adani Group logo visible on the facade of its Corporate House near Ahmedabad. (Reuters / Amit Dave) ...

When the first ball was bowled in 2008, few anticipated the Indian Premier League would evolve into a $17.2 billion behemoth ...

Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being ...

Table-topping Barcelona beat Mallorca 1-0 in Spanish football’s LaLiga. The match at Estadi Olimpic Lluis Companys in ...

The excitement of the Indian Premier League (IPL) isn't just about the game; it's also about the entertainment that comes ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

Defending champions Kolkata Knight Riders will host table-toppers Gujarat Titans on Monday in the 39th match of the Indian ...

CSK skipper MS Dhoni said the team will consider combinations for IPL 2026 if they fail to qualify this year, following their ...

For the second game in a row, Rajasthan Royals (RR) stumbled in a seemingly straightforward chase, unable to score nine off ...

Punjab Kings defeated Royal Challengers Bengaluru by five wickets in their rain-curtailed fixture at the M Chinnaswamy ...