The heartwarming commercial, titled "Forever," is the first Super Bowl ad from pet company The Farmer's Dog, which specializes in fresh, custom dog food Kelli Bender is the Pets Editor at PEOPLE.

He always gets so excited and his bowl is always licked clean,". Charlotte Taylor, another influencer, took to Instagram to showcase her dog Merlin's approval of the food, stating: "Well done ...

He always gets so excited and his bowl is always licked clean,” she said. Influencer Charlotte Taylor also shared her dog Merlin’s experience with the dog food on Instagram as she said ...