Ananya Birla, entrepreneur and changemaker, has announced her latest venture—LOVETC, a premium colour cosmetics brand under Birla Cosmetics Pvt Ltd (BCPL), marking a bold expansion into India's ...

Out April 11, the brand's bestselling Hella Thicc Volumizing Mascara is coming in a new shade perfect for spring: Let'z Be Blunt, a soft brown. The brand is also taking lashes to new levels of ...

For years, black mascara has been the default in any eye makeup routine to add length, volume, and dimension to glam. But as beauty trends start to shift more towards embracing an undone ...

But you don’t have to leave your lashes untouched if your eyes are on the sensitive side—we’ve found lengthening, defining, and volumizing mascaras made with gentler ingredients (and without ...

With two coats, it did look like I had fatter lashes, but not in the way that a lot of volumizing mascaras will look so dense at the base of the lash line. Not waterproof or smudge-proof (which ...

That being said, it really should be your top choice if you're looking for a mascara that adds volume and length and sticks around for hours (days?) on end. The flexible brush helps reach every ...

The M.A.C Mini Stack Mascara is designed for buildable volume and extreme length without clumping. The unique micro brush grabs even the tiniest lashes, for a full, fanned-out effect. With its ...

Our beauty expert shares her favourite new arrivals and demystifies the role of coconut extract Louise McSharry's pick of mascaras Inglot Creamy Soft Lipstick SoSu lipstick Lisa Eldridge Kitten ...

Hella Thicc Volumizing Mascara in Let’s Be Blunt ($20) and Hella Extra Mascara-Boosting Lash Primer ($19) will be available April 11 at fentybeauty.com, ulta.com, and Ulta stores.