As female college athletes have taken the media by storm, increased television coverage and financial recognition are ...

Nike's return to the Super Bowl advertising stage after a 27-year hiatus was nothing short of monumental. Its 60-second spot, titled "So Win," aired during Super Bowl LIX and featured an ensemble of ...

When Colin Hodgson attended his first meeting with members of the Nunavut curling team that will play at the Canadian women's ...

Julia Iafrate tore her ACL at 18, which led her to become a doctor. Hormones can make women more prone to ACL injury.

As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

Fiji Secondary Schools Rugby League Marketing, Sponsorship and Media Officer Lai Corerega is hoping for a significant increase in overseas scouting during this year’s competition, which is set to ...

As audiences for women's sport grows, leagues across the country are having similar discussions about their own fixtures.

From building childhood tree forts to designing community spaces, they’re excelling in a male-dominated field.

OU women’s gymnastics didn’t exactly need another edge in recruiting. But with the Sooners’ move to the SEC, and the ...

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship ...

Whether to allow transgender athletes to compete in women’s sports already was a key debate among Olympic leaders before U.S.

Trump's latest executive order bans transgender athletes from women's sports, raising questions about Title IX implications and future of athletic competitions.