OU women’s gymnastics didn’t exactly need another edge in recruiting. But with the Sooners’ move to the SEC, and the ...

When it comes to the NIL era of college athletics, no school has seen more exposure come across multiple women’s sports than ...

Women's sports have long been undervalued. Now that people have seen the light, everyone wants in, columnist Nancy Armour ...

When Colin Hodgson attended his first meeting with members of the Nunavut curling team that will play at the Canadian women's ...

As audiences for women's sport grows, leagues across the country are having similar discussions about their own fixtures.

With women consumers at the helm, exposure for athletes, brands and events is trending upward. 2. Investment can reshape the landscape of women’s sports and encourage girls to stay in sports ...

Three Guilford High School seniors represented the Bears in an NFC versus AFC matchup during the inaugural NFL Flag High ...

Report by University of Edinburgh also shows 83 per cent of fans highly satisfied by matchday experience; Over two million ...

Additionally, keeping some of the WNBA’s biggest stars stateside helps increase year-round exposure ... it’s a great time for women’s sports. [With] the CBA being up, we’re going to ...

Candidates to succeed Thomas Bach as president of the International Olympic Association have outlined their views on transgender athletes competing against women and in the Olympic Games, an issue ...

Case studies show the significant movement towards commercially viable sports competitions, a growing sports technology ...