The Elf on the Shelf joins a wild hide and seek challenge full of festive fun.

The Jones Road fire, about 90 miles south of NYC, was first reported Tuesday morning and has burned more than 12,000 acres.

Over the last several years, Sprouts dedicated its modest Expo West booth to learning about smaller ... And then what it really takes once you are on the shelf to really engage the customer ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday, Nov. 19 at 8 p.m. ET/PT Elf on the Shelf brings out the creativity in everyone — bakers included. Duff Goldman, Kardea Brown and Ashley ...

Kids aren't the only ones allowed to have fun this Christmas. While strategically placing the Elf on the Shelf has become an Olympic sport for moms over the past few years, there’s a new game in ...