The firm's new offering, targeted toward investors with at least $10 million, will put it head-to-head against some of Wall ...

Edward Jones’ leader Penny Pennington explains why the company is launching a new service for wealthy investors, and what it needs to win those clients.

While many investors are rattled by the big downturn in the stock market, Edward Jones CEO Penny Pennington is taking it in stride. Pennington, who spoke to Fortune Wednesday, suggested investors ...