Pacific Valley Bank plans to hire between 10 and 12 people at the new bank branch in downtown Santa Cruz. It’s interviewing ...

Alderwood (155 Walnut Ave.) restaurant in downtown Santa Cruz has suddenly and permanently closed. “After careful ...

The bare branches of London plane trees provide a canopy in downtown Santa Cruz over Walnut Avenue as a cyclist signals to ...

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.

With over 30 years of experience dedicated to serving the needs of small and middle-market businesses, Ms. Ruvalcaba brings a ...

Santa Cruz, California, is a coastal city located in Northern California. Known for its beautiful beaches, laid-back ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

The Monterey Bay destinations of Santa Cruz and Monterey are the epitome of easy-going California abundance for meeting and ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive ... several of whom said they came up from Southern California for the weekend to escape the smoke and devastation caused ...

The next step for potential housing on the parking lot sites will involve the release of a request for qualifications by the ...

You'll find the Santa Cruz Wharf a little more than a mile south of the downtown area. Although visiting the wharf is free, parking will cost you: From September to March, daily parking costs at ...