Once known for its bold and energetic presence, Australian energy provider Sumo had lost its spark in an increasingly ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Emerging from a challenging period, including reputational impacts from legal disputes, Sumo sought to rebuild its brand with ...

Emphasising its dedication to research and value identification in the equity market, the new identity is accompanied by a comprehensive campaign spanning television, print, and digital platforms. To ...

A new WhatsApp scam has emerged under the name Solucru Digital Marketing, fraudulently impersonating a legitimate company to deceive unsuspecting users. The scam follows a familiar pattern, where ...

A name can mean everything—or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the ...

Buying or selling a solo law practice is a nuanced process. The key is to view the practice as a collection of assets—including the client list, website, firm reputation, and more—that can be ...

As the nation’s largest buyer, service provider, and revenue collector, the Sri Lankan government has taken a significant leap forward from ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Discover the art of notepad design with our top 10 tips that will transform your personal or business stationery in South Africa.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...