A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta Air Lines is revolutionizing how it prices tickets by using artificial intelligence to pinpoint the maximum amount each ...

Delta Air Lines sparked controversy last week when company president Glen Hauenstein announced that the company planned to ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...