A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...