When should firms use cost-plus pricing? companies use e cost-plus pricing? When marginal and average costs are nearly equal and the firm has difficulty estimating its demand curve, cost-plus pricing ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

With fluctuating tariff rates in 2025, companies will need to actively manage price adjustments to maintain profit margins ...

Another common method is the cost-plus pricing strategy, where a fixed percentage is added to the cost of goods to determine ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

The content of the course is organised into two principal modules: (1) pricing strategy and fundamentals and (2) pricing tactics and implementation. The first module of the course covers the ...

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...