Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

U.S. health officials are pushing to ban six petroleum-based food dyes, including Red 40 and Yellow 5, which are found in ...

Try a digital at-home pregnancy test instead of a dye-based one if you're concerned about evaporation lines. Test first thing in the morning because your urine is more likely to have higher levels of ...

What seemingly left people further furious was the woman’s caption- where she called her idea the ‘best way’ to dye easter eggs. Many also labelled the clip a ‘clickbait’ and ‘rage bait’, claiming ...