A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Coca-Cola itself, for example, used AI in 2024 to make a holiday ad that was customized across 12 different U.S. geographies. Frankly, it’s tough to imagine many young people going through the ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

For over a century, the Coca‑Cola Company’s secret formula was locked away in a vault, which gave birth to all manners of myths and legends.