Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Ford started its made-in-America campaign earlier this month. As the Detroit Free Press reported on April 3, Ford debuted a ...

An EU commission fined Apple and Meta hundreds of millions as they stepped up enforcement of digital competition rules.

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

BBB warns consumers not to click on fake websites advertised on search engines and social media as "sponsored." ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

A federal judge gave his initial approval to the settlement, but the decade-old case won’t be over until a final hearing in ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

Scams from fake social media ads have increased dramatically. Learn how to spot fake ads online. How to spot fake social media ads Does it seem like your social media feeds have more ads than updates ...

Madison Mayor Paul Finley reported their latest sales tax is down roughly 2 percent from last year, but their internet sales tax is up. “As any municipality we monitor sales tax, it’s what ...