Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Brands are embracing Hollywood with films and shows like 'Emilia Pérez' and 'The White Lotus' but also want to create their ...

Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

Across 11 studies and more than 7,000 participants, the researchers found that teasing increases customer-brand connection, ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark ...

LOS ANGELES, CA / ACCESS Newswire / April 21, 2025 / In an era marked by economic uncertainty, shifting geopolitical ...

Maybe it’s something in the water, but oral care brands overseas continue to roll out impressive ad campaigns. Last week, it was Colgate India showing ... Smyle -- in an awareness campaign ...

America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?

The IIGC has released a code of standards for influencer content for topics like AI ethics, brand sponsporships and data ...

In his first interview since joining last year, CEO Gabriele Maggio said the boutique reflects the new elevated positioning of the brand.

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space ...