By the 1980s, beach culture was alive and well, and tanning had become a full-blown phenomenon. People found their own (now ...

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, ...

A round-up of brand campaigns that didn’t stop at rainbows, instead, they built platforms, sparked conversations, and backed ...

Cricket League Chronicles by The Pulse Magazine unpacks how IPL 2025 became a marketing masterclass, with insights from top brand and marketing leaders.

An uproar over a shoe that resembles leather footwear worn by many Indians shows a growing sense that the country should be ...

In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth.

The tone is sombre, but the content is anything but. One business leader laments that he must now carry his own golf clubs ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke ...

India recently bagged a Silver Cannes Lion in the Pharma category, with Lowe Lintas winning for Alkem’s ‘DawAI Reader’. While ...