While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Continuing the construction site theme among Belgian sponsors, Deceuninck is a Belgian maker of PVC windows and doors. The ...

Kraken's L2 project Ink has launched an official contest to name its official brand Mascot. The move highlights the growing ...

The school is changing its name and branding to reflect its ongoing academic priorities and help it recruit students.

In 1991, Baskin-Robbins changed its signature logo to have the names “Baskin” and “Robbins” sandwich the number 31. This is also when they introduced the pink-and-blue color scheme.

These American-made motorcycle brands are known for quality craftsmanship, heritage, and innovation -- and they're still ...

Built in 2004, the jet seats 16, has a kitchen, two bathrooms, and a layout that converts into eight beds. On the jet's body, ...

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Cheaper look-alikes have been around for years, but social media has made them more popular. Dupes can move into shaky legal ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

This legendary Adidas sneaker has always been a style industry staple, but Beams has kicked it up a notch with a subtle, ...