Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

Buc-ee's is suing another small business in Missouri over logo and brand name similarities. Barc-ee's is the latest in a ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

The Utah Hockey Club filed a trademark extension for the name Mammoth. A Deseret News poll found Utahns favor the name ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

There is a good chance that UK-based football supporters know Chelsea is an area of London, so CFC LDN isn’t targeted at them ...