The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Ford logo should be pretty simple to remember since, unlike many car logos it is basically just a wordmark. There are no ...

When the British car manufacturer posted its audacious new brand campaign on social media last year, all hell broke loose. Esquire went behind the scenes on the big cat's punchy relaunch ...

Social media users are calling for a boycott. Economics and business professors weigh in on the movement's efficacy.

Dodge decided to change its logo. It got rid of the emblematic ram to give way to a more modern image. However, to this day, ...

U.S. President Donald Trump recently shared an AI-generated video that shows his horrific futuristic vision for Gaza, featuring Trump himself, Elon Musk and Israeli Prime Minister Benjamin Netanyahu ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

Victor Wembanyama entered the NBA with immense expectations, drawing comparisons to the hype surrounding LeBron James as a ...

Ally is the lead sponsor on Charlotte FC’s Pitches for Progress program, which puts half-sized, artificial turf soccer fields ...

There's a century of history at the brand, dotted with leather and fur accessories, iconic bags and mantra logos, in constant search of beauty.