JCPenney is ramping up for back-to-school this year with fresh styles – and some new help from the big merger earlier this ...

Half of back-to-school shoppers say they are hitting stores earlier this year compared to last year specifically because they ...

Families are now paying more for some key back-to-school essentials, such as backpacks, ahead of the new school year. CNBC ...

Parents cited inflation and concerns over new tariffs as major sources of financial strain ahead of the new academic year.

Back-to-school shoppers are worried about the economy and tariffs and starting their shopping early, according to The ...

A National Retail Federation survey finds more back-to-school shoppers are starting early this year, and tariff concerns are ...

While families are planning to spend less on back-to-school shopping this year, the National Retail Federation predicts consumers will spend a total of $39.4 billion this year compared to $38.8 ...

New data from the National Retail Federation shows two-thirds of back-to-school shoppers already purchased some supplies as ...

Back-to-school shopping is starting earlier than usual this year, as families scramble to buy supplies before new tariffs ...

School staples like backpacks, lunchboxes, pencils, tech accessories, and even glue sticks are particularly vulnerable, as ...

Alive News "tariff trackers" and investigative reporters shopped at metro Atlanta stores to see if prices have changed.

Trump’s so-called reciprocal tariffs are scheduled to go into effect on August 1 after a 90-day delay—just as American ...