Here's the story behind Cracker Barrel's iconic logo, including how it was first created and the surprising controversy it ...

Netflix’s “Pride and Prejudice” series has found its Elizabeth Bennet and Mrs. Bennet in Emma Corrin and Olivia Colman, ...

The torpedo bat's rise has changed the industry for the companies that make them. Here is one bat-maker's story.

Fuel and convenience giant OTR is suing competing operator X Convenience, claiming it adopted similar branding and store ...

BP is cutting more than £4bn off low-carbon investment and increasing fossil fuels by £7.9bn. So, Extinction Rebellion sent ...

In fact, there’s a long list of iconic brands that have wholly changed their identities, and even some that have taken on new names, then switched back to their original (take Coco Pops ...

Consumers have developed a taste for fresh brands, such as Chocolonely chocolate bars, Poppi soda, and Lesser Evil popcorn.

When it comes to affordable designer handbags, APC is a great name to know ... and an ode to the brand's glamorous home. It's available in multiple sizes and several different fabrications ...

Caterpillar, often referred to simply as Cat, is one of the most recognizable brands in the heavy machinery realm. While its characteristic logo is most ... you hear the name Skil.

LONDON, March 27 (Reuters) - BP (BP.L), opens new tab has given final approval to its Ginger gas development in Trinidad and Tobago, it said on Thursday, one of ten new projects listed by CEO ...

Panera Brands Inc., which includes the iconic fast casual concept Panera Bread, as well as Einstein Bros. Brands and Caribou Coffee, today announced that it has appointed Paul Carbone as Chief ...

Brands don't discriminate based on given names. Ga'Quincy "Kool-Aid" McKinstry snapped up a deal with his nickname's brand soon after the ruling that allowed NIL deals. Other companies' strategies ...