Women make more than 80% of purchasing decisions, but most brands struggle to reach, engage, and convert female customers. Do this short quiz to test your knowledge of marketing to women, and read on ...

We’re going to take a journey today to understand what just happened. We’ll range from the ludicrous attempts to sane-wash ...

When Vanessa Hawke’s kids were little, she enrolled them in a pre-K program in Southington where teachers used sensory learning tables, toys, circle time and art projects to promote cognitive ...

We all love a good self-care routine but how far are you willing to go for beauty? Would you go as far as a salmon sperm ...

ranging from Bic pens and Borsalino hats to Moleskin notebooks and Post-it Notes, to name a few. K-Way has also involved a select group of artists in the project, spanning from Francesca Casale ...

Over the years, anglers have developed endless ways to imitate any aquatic or terrestrial prey likely to draw a strike from ... In 1996, Gary Yamamoto was using a Bic pen to sketch ideas on ...

Then there’s Bic for Her, an embossed ballpoint in pink and lavender that promised a “soft, pearlescent grip for all-day comfort.” The so-called lady pen ... it shopping, art at a museum ...

Jonathan Skyrme, general manager at BIC UK & Ireland, agrees with Mike that “Quality and durability should also not be overlooked – it’s not the case that all pens and pencils are ... and whether they ...

Creating BIC pens is an intricate process that starts with high-quality materials carefully selected for durability and precision. The pen’s body is molded, and then the ink, made using a blend of ...

The tablet sector has gotten more competitive as more devices began offering near-paper-like experiences for digital artists, ...