The company has heavily advertised AI features since the latest iPhones were released in September.

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s ...

While there is no fixed date for an iPhone SE release, several of Apple's second-tier products have launched in the late ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in ...

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt ...

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...