Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

As of April 15, the Apple MacBook Pro (M3, 16GB RAM, 1TB SSD) is on sale for $1,299, down from $1,699, at Best Buy's Spring Sale. That's $400 off for a savings of 24%.

From Apple Watches to Vision Pro headsets, Apple lists a number of flashy products on its online store. Now, the tech giant has surprised fans with a brand new device - and it only costs £18.99.

The price gap between the MacBook Air M4 and MacBook Pro M4 Pro is substantial, reflecting their respective target audiences.

Apparently, we'll see two second-gen Vision Pro headsets – one that's cheaper and one that offers even more power .

The Meta AI-style glasses would serve as a placeholder until Apple can deliver more advanced AR eyewear, a new report ...

In fact, according to Bloomberg ’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

Apple isn’t giving up on its mixed reality headset the Vision Pro, according to Bloomberg’s Mark Gurman. The company has been debating the best direction ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple’s Vision Pro ambitions just hit the reset button. Following the lukewarm commercial debut of its $3,500 mixed reality headset in February 2024, the company is retooling its strategy — and it's ...

Thanks to ColorWare’s clever customization, you can get an Apple Pencil Pro in one of seven Crayola crayon-inspired colors: ...