Already, early adopters have reported a 70-80% increase in asset variant production efficiency and a 75% reduction in asset revision time. Estée Lauder has been using Firefly’s updates to shorten the ...

If you're curious about AI video, Sora and Firefly are where most people start. I put them through a full comparison so you can skip the guesswork—and the disappointment. Adobe Firefly generates ...

Adobe Firefly is reimagining how marketers and business owners create AI content at scale by turning a simple image into polished, cinematic content using nothing but a prompt. The result? Fully ...

Adobe is updating Premiere Pro with AI-powered features that aim to provide creatives with faster and better video editing ...

Adobe (NasdaqGS:ADBE) recently announced a partnership with Ant International to enhance their payment and marketing ...

Aristotle Capital Management, LLC, an investment management company, released its “Value Equity Strategy” first quarter 2025 ...

Adobe is placing media intelligence as a centerpiece of its video workflow vision, positioning the ... Read More ...

Despite headwinds, Adobe’s strong revenue growth and massive user base offer a foundation for pivoting into AI. Read more ...

The Adobe Express Agent uses generative AI to create graphics that can be embedded directly into apps such as Word and PowerPoint.

Premiere Pro searches, expands clips and translates subtitles with the help of the AI Firefly. After Effects should run faster than its predecessor.

The commercial services specialist has said it will use Adobe Firefly for Enterprise, the tech giant’s GenAI platform that was launched in March, to generate personalised content for “patients ...