Already, early adopters have reported a 70-80% increase in asset variant production efficiency and a 75% reduction in asset revision time. Estée Lauder has been using Firefly’s updates to shorten the ...

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Despite headwinds, Adobe’s strong revenue growth and massive user base offer a foundation for pivoting into AI. Read more ...

ADBE shares are benefiting from strong demand for its creative products and expanding clientele amid increasing competition.

Described as “tech that’s capable of conversing, acting and solving complex problems,” agentic AI marks the next stage of the ...

If you're curious about AI video, Sora and Firefly are where most people start. I put them through a full comparison so you ...

Tools like Generative Expand and the Media Intelligence search tool are now generally available in Premiere Pro.

Adobe announced the launch of its AI-powered Generative Extend feature in Premier Pro, that will now let users generate audio ...

Adobe Firefly is reimagining how marketers and business owners create AI content at scale by turning a simple image into ...

Adobe announced that it is embracing agentic AI capabilities across its key Creative Cloud and productivity offerings.

announced new capabilities across Adobe Firefly Services and Firefly Custom Models, enabling businesses to meet the skyrocketing demand for personalized content across channels such as social ...

Adobe Firefly Services APIs will support a wider range of content types including video and 3D, and power the new Firefly Creative Production offering which provides a simple no-code interface to ...