Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other sports. adidas also starting with running, but then grew in soccer and tennis ...

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

Anthony Edwards doesn’t consider himself a superstar.

The Austin Peay men's basketball team had just suffered a tough ... NIL deals with big-brand companies such as Oakley, Gatorade, Adidas, T-Mobile and Banreservas, one of the largest financial ...

that report on sneaker news have shared pictures and videos of what is believed to be Edwards' first budget-friendly basketball shoe. The adidas Believe That 1 is reportedly going to be the first ...

Adidas has no shortage of iconic sneakers in its ranks. One tied to a storied basketball career is quickly towering to the ...

To honor its legacy, adidas created interactive spaces where fans could explore the shoe’s history while ... how he continues to elevate adidas Basketball on and off the court.

When the team at adidas began working on the Adizero ZG, they went in with the goal of making a lightweight shoe that provided ample traction and was comfortable to wear. They wanted to make sure ...

Every year, adidas rolls out new alternate college basketball uniforms for its flagship NCAA partner schools during the second half of the season. That is usually either a March Madness edition ...