We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas gives the word "Sambae" a deeper meaning by making it the perfect Valentine's Day present. If your partner is a romantic and a sneakerhead, this is the perfect gift for her. Right now, this ...

But the latest Wales Bonner collaboration came to its rescue last autumn (it sold out immediately, of course) – and now, the ...

"My first pair of boots were hand-me-downs, and I loved it. My parents weren’t convinced I would stick to football, so they wanted me to try it out first. I now – 37 years later – play and c ...

Keep track of the Premier League's Golden Boot race for the 2024/25 season. Liverpool are flying high in the Premier League and Mohamed Salah remains the Premier League's top scorer - but only just.

Manchester United’s £900 million kit deal with Adidas could be terminated by the German sportswear giant if the club were relegated from the Premier League. Adidas has the power under the terms ...

Not since Alan Shearer in the 1996-97 season has a Newcastle player finished as the league's top scorer, but Isak shows few signs of slowing down. He became the first Newcastle player to find the ...

The Lunar New Year is a time for cultural celebration, and adidas has joined the festivities with the release of the special edition Predator 25 ‘Year of the Snake’ boots. These latest shoes are ...

Manchester United risk losing their £900million kit sponsorship from Adidas if they fail to achieve ... You are watching the worst pound-for-pound football club in the country, they are that ...