AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Disney Advertising's Josh Mattison on creative and training AI to quality check and using data models ...

Till then, it is the Wild West.” As AI continues to redefine the creative playbook, one thing is clear—the future of advertising will not be human versus machine, but human and machine ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

I wondered,” she writes in Searches, her new collection of essays on AI technology, “if Sam Altman’s machine could do it for ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

York-based technology company Intreface has appointed Jack Barton as Marketing Manager to spearhead ambitious growth plans ...

AI revolutionises marketing by accelerating processes without sacrificing quality. Generative and agentic AI enhance creativity and optimise campaigns, enabling deeper personalisation and efficiency.