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How to optimize your Instagram account for search engines Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the ...
No need for Google: 12 alternative search engines in 2018 Here are 12 alternatives to escape your reliance on Google for all things search in 2018.
The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.
What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...
Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.
A five-step framework for effective keyword targeting in 2020 How to stay focused and coherent throughout all of your keyword research and optimization efforts.
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. A bonus list of key SEO trends for 2021.
5 Examples of 'Spam Link Building Tactics' Done Right Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, ...
What’s the impact of social media on consumer buying decisions? How does buying on social media look today? How can it change in the future?
How do I make sure my site is mobile friendly? A checklist Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google's mobile-friendly ...
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in ...
Cybersecurity in SEO: How website security affects SEO performance Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously ...