Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...
Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...
The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...
Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...
Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.
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Sydney – September 30, 2024 – Nielsen’s latest Advanced Audiences data, powered by Consumer & Media View (CMV), shows podcast listenership in Australia has never been stronger, with older Aussies ...
Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...