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Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...
Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...
Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...
Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable narrative, can set up marketers and entrepreneurs for success.
Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2. The report was ...
Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.
Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...
What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...
Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...
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