Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight socializing.

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency ...

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...