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Prady Kumaar
Articles written by Prady Kumaar ...
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Oppo previews agentic AI technology at Google Cloud Next 2025
The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...
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Is corporate silence on Trump tariffs really golden?
Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...
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Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024. Contact Customer Support at ...
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Are you over-invested in performance marketing? Think again
Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...
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Shaadi, skins and synergy: BGMI’s campaign ups the game
Krafton India turns a gamer couple’s virtual wedding into a cultural campaign, reframing BGMI as a space for real-world connection ...
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Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...
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Publicis Groupe appoints global ECD
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'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
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Elon Musk’s xAI acquires X for $33 billion
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Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
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AKQA co-founder Tom Bedecarré dies, aged 69
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