Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?